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Squarespace migration

Migrating from Squarespace to Webflow: A Comprehensive Guide

Migration Process: Key Stages

1️⃣ Analyzing the Current Squarespace Site
• Review the overall structure: pages, galleries, blogs, and product pages.
• Identify custom code blocks, forms, and integrations.
• Take note of template-based design constraints you want to leave behind.

2️⃣ Content & Functionality Audit
• Inventory all pages, blog posts, galleries, and embedded assets.
• Decide which content stays, gets rewritten, or can be removed.
• Document SEO elements like URLs, meta titles/descriptions, and alt text.

3️⃣ Designing the New Structure in Webflow
• Build a custom structure from scratch without relying on templates.
• Create a design system and reusable components in Webflow.
• Map blog content, team pages, testimonials, and other dynamic items to Webflow CMS.

4️⃣ Content & Asset Migration
• Manually copy content and images from Squarespace into Webflow.
• Rebuild galleries and blog layouts to match or improve UX.
• Set up Webflow CMS collections for structured content.

5️⃣ Testing & Optimization
• Preview layouts across screen sizes and browsers.
• Ensure SEO tags, Open Graph data, and redirects are in place.
• Improve speed and responsiveness with Webflow’s performance tools.

6️⃣ Final Launch & Go-Live Preparation
• Connect your custom domain and configure SSL.
• Map 301 redirects from old Squarespace URLs.
• Train your team to manage and update content in Webflow.

Potential Technical Challenges & Solutions

1️⃣ No Structured Export from Squarespace
Squarespace doesn’t provide full content exports (especially not design or styling).
Solution: Rebuild layout and structure manually in Webflow.

2️⃣ Blog Post Migration
Blog exports are limited and often require cleanup.
Solution: Use the XML export if available, or manually copy blog posts into Webflow CMS.

3️⃣ Embedded Code & Integrations
Custom code blocks or third-party embeds may not directly transfer.
Solution: Rebuild integrations using Webflow embeds, or connect tools via Zapier or native integrations.

4️⃣ Ecommerce Pages
• Squarespace’s product structure doesn’t directly map to Webflow.
Solution: Use Webflow’s ecommerce tools or third-party integrations like Foxy.io.

Business Impact During Migration

⏳ Timeline & Downtime
• Most Squarespace to Webflow projects take 4–6 weeks.
• The new site is developed separately, so downtime is limited to a short window during the domain switch.

📉 Risk Management & Backup Plan
• Keep your Squarespace site live during the transition.
• Use a Webflow staging link to preview the new site before launch.
• Maintain manual backups and keep a version of all migrated content.

Preparing Your Team for Webflow

📚 Training & Documentation
• Webflow offers more control, which also means a different workflow.
• Provide CMS training for team members to manage blogs, pages, or CMS items.

📖 New Content Management Procedures
• Document your new CMS structure and how to use it.
• Define naming conventions and rules for design consistency.

🛠 Post-Migration Technical Support
• We offer a support window after launch to resolve any issues.
• You’ll also have access to Webflow documentation and our team for ongoing help.

Pre-Migration Checklist

✔ Access to Squarespace admin, domain registrar, and analytics
✔ Inventory of all page types and custom code blocks
✔ Defined sitemap for your new site
✔ Plan for content cleanup or rewriting
✔ Testing & go-live steps with redirects and SEO preservation