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WordPress Migration

Migrating from WordPress to Webflow: A Comprehensive Guide

Looking to move away from WordPress? Whether you're tired of plugin bloat, theme limitations, or constant maintenance, Webflow offers a cleaner, faster way to manage your site — with full design flexibility and no coding required.

Migration Process: Key Stages

Migrating from WordPress to Webflow is a structured process. Here's how we handle it:

1️⃣ Reviewing Your WordPress Setup
• Audit your existing site structure, including pages, posts, menus, and widgets
• Identify all content types like blog posts, custom post types, and dynamic elements
• List plugins and third-party integrations that need to be replaced or reconnected in Webflow

2️⃣ Content & SEO Audit
• Create a full inventory of pages, blog posts, media, and forms
• Decide what to migrate, revise, or archive
• Record SEO data: meta titles, descriptions, URL structure, internal linking

3️⃣ Designing a Custom Structure in Webflow
• Build a fresh layout based on your goals and UX improvements
• Create a global style system using Webflow classes and symbols
• Set up CMS collections for blog posts, resources, team pages, and more

4️⃣ Content & Media Migration
• Export WordPress content and clean up formatting for Webflow import
• Reupload images and videos, optimized for performance
• Recreate forms and functionality using Webflow’s native tools or custom embeds

5️⃣ Testing & Optimization
• Review all pages across browsers and devices
• Set SEO basics: page titles, descriptions, alt tags, Open Graph tags
• Optimize mobile layouts and check performance with Webflow’s built-in tools

6️⃣ Final Launch & Go-Live
• Connect your domain and configure SSL
• Set up 301 redirects to retain SEO rankings
• Train your team on using the Webflow CMS to keep things running smoothly

Potential Technical Challenges & Solutions

1️⃣ Plugin Dependency
WordPress relies heavily on plugins for features and functionality
Solution: Rebuild only what’s necessary using native Webflow options or third-party tools (Zapier, Make, etc.)

2️⃣ Database Migration
WordPress runs on a MySQL database; Webflow doesn’t
Solution: Export key content via CSV and reformat it for Webflow CMS collections

3️⃣ SEO Risk from URL Changes
Changes in permalink structure can impact rankings
Solution: Plan a full redirect map and preserve all metadata and structured data

4️⃣ Theme-Based Layouts Don’t Transfer
Themes don’t convert directly to Webflow
Solution: Rebuild layouts from scratch with better design flexibility and performance

Business Impact During Migration

Timeline & Downtime
• Migration typically takes 6–10 weeks depending on site size and complexity
• Webflow build happens in parallel — your WordPress site stays live until launch
• Downtime is minimal — usually just a short window during the domain handoff

📉 Risk Management & Backup Plan
• Full backup of your WordPress site before starting
• Staging environment in Webflow for testing
• Rollback plan in place in case of unexpected issuesPreparing Your Team for Webflow

📚 Training & Documentation
• Webflow uses a visual CMS — no coding needed
• We provide training and editor documentation for your team

📖 New Content Management Workflows
Define how content will be added and updated in the new Webflow CMS
• Build reusable templates and clear naming conventions

🛠 Post-Migration Technical Support
• We provide support after launch to help resolve any lingering issues
• Ongoing support is available if you need it later

Pre-Migration Checklist

✔ Access to WordPress admin, hosting, and domain registrar
✔ Inventory of content types, plugins, and third-party tools
✔ Sitemap and URL mapping
✔ SEO data: metadata, URLs, internal links
✔ Redirect plan for key pages
✔ Launch timeline and staging link for review