Unbounce to Webflow migrations are usually more about redesigning and rebuilding than direct transfer. Here’s how the process works:
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1️⃣ Analyzing the Current Unbounce Setup
• Review all current landing pages and variants.
• Document forms, scripts, tracking tools, and popups.
• Identify which pages perform best and need to be prioritized or improved.

2️⃣ Content & Functionality Audit
• Inventory all Unbounce landing pages and key assets.
• Evaluate CTAs, forms, headlines, and media used across variants.
• Check integrations with tools like HubSpot, Google Ads, or custom scripts.

3️⃣ Designing the New Structure in Webflow
• Map each landing page to a new, responsive layout in Webflow.
• Set up reusable components for fast iteration (e.g., hero sections, CTAs, testimonials).
• Build forms using Webflow's native tools and connect to your backend stack or CRM.

4️⃣ Content & Asset Migration
• Copy over headlines, body copy, and media assets.
• Rebuild layouts manually in Webflow with added responsiveness and better animation options.
• Migrate A/B test variations selectively or use Webflow’s version control tools.

5️⃣ Testing & Optimization
• QA across devices and browsers, especially mobile performance.
• Add SEO tags, page titles, and tracking scripts as needed.
• Ensure forms are functioning correctly and test all submission flows.

6️⃣ Final Launch & Go-Live Preparation
• Point your domain(s) to Webflow and configure SSL.
• Set up custom 404 pages and redirect old URLs if needed.
• Provide your marketing team with guidance on using the Webflow Editor for quick updates.