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Wix Migration

Migrating from Wix to Webflow: A Comprehensive Guide

Thinking of moving your site from Wix to Webflow? You’re not alone. Many teams outgrow Wix’s limitations and look to Webflow for more control over design, performance, and scalability.

Migration Process: Key Stages



1️⃣ Analyzing the Current Wix Site
• Review your page structure, design layout, and how content is organized in Wix.
• Identify all elements: static pages, blog posts, forms, image galleries, and any custom code or Velo scripts.
• Audit SEO settings like page titles, meta descriptions, and URLs.

2️⃣ Content & Functionality Audit
• Create a complete inventory of pages, blog content, downloadable assets, and forms.
• Decide what to keep, rewrite, or remove.
• Take note of any apps or tools used (chat, analytics, ecommerce, etc.) and plan alternatives for Webflow.

3️⃣ Designing the New Structure in Webflow
• Rebuild your site architecture to improve flow and user experience.
• Create a design system using Webflow's style guide and components.
• Set up the CMS for blogs, case studies, team pages, or other dynamic content that was handled manually in Wix.

4️⃣ Content & Asset Migration
• Since Wix doesn’t allow direct content export, we’ll manually migrate key content or use scraping tools for efficiency.
• Reupload and optimize images and videos.
• Recreate any form logic, popups, or embeds.

5️⃣ Testing & Optimization
• Test the new site across devices and browsers for consistent rendering.
• Check Webflow’s SEO settings: URLs, meta tags, image alt texts, and Open Graph data.
• Optimize loading speed and responsiveness using Webflow’s native tools.

6️⃣ Final Launch & Go-Live Preparation
• Configure your domain and SSL.
• Set up 301 redirects to maintain existing SEO rankings.
• Provide your team with Webflow CMS training for easy post-launch updates.

Potential Technical Challenges & Solutions

1️⃣ No Native Export Function in Wix
Wix doesn’t offer a clean way to export content or design.
Solution: Rebuild layouts manually and use copy-paste or scraping tools for text and images.

2️⃣ Blog Migration
Wix blog content isn’t structured for easy transfer.
Solution: Export blog posts via RSS (if available), then clean and import into Webflow CMS.

3️⃣ Third-Party App Dependencies
Features like popups, chat, or booking tools might rely on Wix Apps.
Solution: Recreate using Webflow’s integrations or third-party tools like Calendly, HubSpot, or Typeform.

4️⃣ Responsive Design Differences
Wix sites may not be built with full responsiveness in mind.
Solution: Rebuild for responsiveness using Webflow’s breakpoints and layout controls.

Business Impact During Migration

Timeline & Downtime
• Wix to Webflow projects typically take 4–8 weeks depending on site complexity.
• The new site is built in parallel, so downtime is minimal—usually just a few hours during domain handoff.

📉 Risk Management & Backup Plan
• Maintain access to the existing Wix site during migration.
• Use a staging link in Webflow to test the site thoroughly before switching domains.

Preparing Your Team for Webflow

📚 Training & Documentation
• Webflow has a different editing experience compared to Wix.
• Train your team on Webflow’s visual editor and CMS workflows.

📖 New Content Management Workflows
Define rules for adding blog posts, updating team bios, or creating landing pages using the CMS.
Provide a content guide to ensure brand consistency.

🛠 Post-Migration Technical Support
• We offer support post-launch to handle any unexpected issues.
• You'll also have access to Webflow tutorials and documentation for ongoing management.

Pre-Migration Checklist

✔ Access to Wix admin panel, domain provider, analytics tools
✔ Inventory of all content, media, and design elements
✔ Sitemap and priority page list
✔ Plan for redirect mapping and SEO preservation
✔ Set up Webflow staging for review before launch